With the 2011 provincial elections, the Ontario Medical Association (OMA) needed a new campaign to make new MPP’s aware of the important role doctors play in the Ontario region. 

For the past four years the campaign had been based around doctors and why they entered the profession. This time around we decided to focus more on the people who are receiving the benefits of all the hard work the OMA is doing. We used this campaign to show how together with the provincial government the OMA has managed to help improve the lives of people living in Ontario.

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