RAYYAN

RAYYAN Technologies

When a traditional Indian company evolves into a cutting-edge technology company, it creates a lot of challenges from a brand point of view. In order to respect the legacy of this company, the new look needed to keep a strong word mark treatment, while also needing to respect the culture symbolism of fluidity and symmetry. This was accomplished by creating an invertible logo that can be reflected in the middle and at either end to alway say "RAYYAN".
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