Domain name registration can be daunting and confusing. With the NameScout rebrand, the decision was made to make the process as seamless and simple as possible. The website breaks the mould of typical domain companies by simply promoting the search function and removing all other up-sell items. Because after all, people are coming to NameScout to find a domain name above all else. Everything else is secondary. The sales funnel for the domain name purchasing was also completely overhauled allowing people to add, remove or transfer features as they wished.